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Veselka Gets Signage

By on Saturday, April 13th, 2024 at 2:29 pm

Veselka's new Williamsburg location next to the BQE has been under renovation but finally got signage.

New York institution Veselka has been under construction for months, by signage has finally gone up on the storefront.

Rumors were flying a year ago that the Ukrainian diner was planning an outpost in Williamsburg. Speculation about exactly where was something of a game, and Brownstoner cracked the case in October, landing on a former car wash at 646 Lorimer Street.

The location overlooks the elevated BQE, but isn’t far from the Lorimer L and G stop.

The new location will sport about 40 seats but primarily serve as a central kitchen for shipping nationwide for online orders.

Veselka has long been an icon of the East Village featuring favorites like pierogi and before the pandemic, operating 24 hours a day for more than 30 years. It made a great late night dinner for drunks and third shift workers, especially after Odessa had closed.

When Russia invaded Ukraine, the restaurant had lines of people queuing up. The restaurant has also raised $600,000 for Ukraine.

The restaurant first opened in the East Village in 1954. The area was once known as Little Ukraine, an in addition to Veselka and formerly Odessa Bar and Odessa Diner, home to the Ukrainian East Village Restaurant.

During the pandemic, like many restaurants, Veselka had to end all night service. Only in March o this year did the restaurant anticipate launching 24/7 service. At first it will be on weekends only, reports EV Grieve, with the intent that it will be back to 7 days a week by the end of summer.

The East Village favorite had a spot in the basement of Essex Crossing in the food court food hall branded Market Line. That closed in earlier this year.

Veselka is also set to get a documentary featuring David Duchovny.






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